17 feb. 2012

“Ferran Adrià and el Bulli. Risk, Freedom and Creativity”


The Palau Robert presents the exhibition “Ferran Adrià and elBulli. Risk, Freedom and Creativity”, which will run from 2 February 2012 to 3 February 2013, showing the talent and comprehensive capacity to innovate that Ferran Adrià, the late 20th and early 21st centuries’ most influential chef, has applied to gastronomy.

Foodies love Barcelona. This cosmopolitan city offers a wide variety of dining opportunities – from Michelin-starred restaurants (a total of 18 in the city) to lively tapas bars.
These days, it just opened  this important exhibition, don't let to visit it!

The “Ferran Adrià and el Bulli. Risk, Freedom and Creativity” exhibition unveils the creative universe and talent of Ferran Adrià, the late 20th and early 21st centuries’ most influential chef, as well as the comprehensive capacity to innovate that he has applied to gastronomy. Produced by the Government of Catalonia, the exhibition will be open to the public from 2 February 2012 to 3 February 2013 in Room 3 at the Palau Robert in Barcelona.
Over the years, Ferran Adrià has become a global icon of gastronomy. The work done at elBulli –considered the world’s best restaurant for five years running– has received global recognition and has set the direction for the future of cooking. The names of Ferran Adrià, Juli Soler, Albert Adrià and of elBulli’s entire creative team are associated with values such as reflection, talent, innovation, leadership, teamwork, a job well done, internationalisation and solidarity. Going far beyond the field of gastronomy, their work embraces areas such as art and technology.
The exhibition comes after elBulli closed its doors in July 2011, a decision that was taken so that it could undergo its transformation into elBullifoundation, a centre for gastronomic experimentation and innovation that plans to disseminate its creations on the Internet from 2014.
The exhibition offers an insight into the creative thinking of Ferran Adrià and his team. The kind of thinking that has given rise to a series of proposals such as “foams”, “spherifications”, “warm jellies” and “airs”, all of which represent fundamental changes in the history of cooking. By filling the kitchen with good products and amazing ideas, the work pioneered by Ferran Adrià has managed to position Catalonia as a point of reference on the global stage of creative, avant-garde cuisine.
The spirit of elBullirestaurant –creativity, talent, imagination, innovation, leadership, teamwork, risk, internationalisation– is still alive thanks to the numerous stagers who spent time at the establishment and have since become globally renowned cooks. They were privileged students who are now some of the best chefs in the world. René Redzepi (Noma), Joan Roca (El Celler de Can Roca), Andoni Luis Aduriz (Mugaritz), Grant Achatz (Alinea), Massimo Bottura (Osteria Francescana) and José Andrés (Think Food Group).


Opening hours
Monday to Saturday: 10 am to 8 pm.  Sunday: 10 am to 2.30 pm
Free entrance.

11 feb. 2012

Mobile World Congress 2012 Barcelona


MWC 2012 Barcelona and ICONO
GSMA MWC - Mobile World Congress 2012 Barcelona   
MWC 2012 dates: Monday 27 February 2012 to Thursday 1 March 2012 MWC 2012 opening times: 09:00 to 19:00 daily except last day 09:00 to 16:00MWC 2012 location:  Fira Montjuic exhibition centre - Barcelona


Icono offers the best bits of Barcelona for you and your colleagues: private guides, tapas and wine tours, guided tour by Sagrada Familia: Skip the line! and more. Special offers for attendees.
GSMA MWC Mobile World Congress 2012. Barcelona hosts the GSMA in 2012 for the 7th consecutive year in 2012 from Monday 27 February 2012 to Thursday 1 March 2012 at the exhibition centre Fira Barcelona in Barcelona, Spain.
The MWC is recognised as the world's premier event for mobile industry networking, business opportunities, and deal-making. Congratulations to Barcelona for being chosen as Mobile World Capital for the 2012 to 2018 period of the MWC. Barcelona will not only host the Mobile World Congress (MWC) but will also become a permanent technological and cultural center which aims to boost and create new business opportunities and global awareness of the potential of mobile communications.
 60.000 visitors attended in 2011 but more are expected in 2012. MCW reports 140 international ministerial delegations have confirmed their attendance in 2012.

The 2012 Mobile World Congress conference programme welcomes top keynote speakers from the mobile communications market. Confirmed MWC Keynote Speakers in 2012 reads like a who'se who business celebrity list including names like Ben Verwaayen, CEO Alcatel-Lucent, Li Yue, China Mobile, Rene Obermann, CEO Deutsche Telekom, John Donahoe, CEO eBay, Hans Vestberg CEO Ericsson, Eric Schmidt, Chairman Google among others.

The 2012 Global Mobile Awards presentation is on afternoon of Tuesday 28 February 2012 during Mobile World Congress. Visit the MWC 2012 website for the latest news. http://www.mobileworldcongress.com


by Icono, info@iconoserveis.com